When serious play meetsserious AI.
Complex problems rarely improve with more slides. They improve when people make assumptions visible — and the organisation can preserve what it learns.
People create the meaning. AI extends the memory.
A workshop can move a room. But what happens on Monday?
A three-dimensional model, a story, a gesture and an important caveat can easily become one bullet in meeting notes. That is translation loss. Strategy in Play connects the physical experience with a digital intelligence layer, so context travels with the decision.
Make complex thinking visible.
Strategy & choices
Assumptions, trade-offs and dependencies become concrete.
Alignment
The difference between shared words and shared meaning becomes visible.
Culture & values
Abstract values become dilemmas and observable behaviour.
Leadership & teams
Roles, relationships and decision patterns can be explored together.
Complex challenges
The group works with the system, not only the symptom.
Future & scenarios
Multiple plausible futures support more robust choices.
Innovation
Alternative solutions can be built and compared early.
AI & agent design
Purpose, context, boundaries and human judgement come before technology.
Sell strongly. Sell precisely.
Evidence is strongest around creativity, reflection, learning and team processes. The agentic AI track is a new peer-reviewed research frontier — not a proven outcome.
Growing research field
PEER-REVIEWED · [3]A 2025 mapping identified 268 publications across Scopus and Web of Science.
Creative output
QUASI-EXPERIMENT · [4]A quasi-experiment found higher creative output and two flow components than traditional meeting groups.
Teams
RANDOMISED STUDY · [5]A randomised study points to improvements in psychological safety and team cohesion in an LSP-based coaching intervention.
Agent design
CONCEPTUAL FRONTIER · [6]LSP has been explicitly proposed for upstream specification of AI agents. The paper is conceptual.
From workshop to intelligent working memory.
Before
Prepare
Research, challenge design, scenarios and dilemmas. The facilitator owns the final design.
In the room
Capture
Transcription, model metadata and pulse — without overriding the builder's explanation.
After
Connect
Themes, interpretations and unresolved assumptions become connected questions.
Act
Operationalise
Decisions become owners, experiments, milestones and guiding principles.
Remember
Build memory
Models, rationales and later evidence are connected over time.
Design the agent's judgement before its prompt.
Prompt engineering asks what we should tell the agent. Context engineering asks which world the agent must understand to act sensibly within it.
Purpose
What is the agent's job — and what is not?
Stakeholders
Who is affected, and who must be able to overrule it?
Context
Which data, stories, relationships and trade-offs must it know?
Boundaries
What may it do alone, and what needs approval?
Guiding principles
How should it prioritise when rules are insufficient?
Escalation
When should it stop and hand the case to a human?
Verification
How is output checked before it affects reality?
Learning
Which experiences may change the workflow?
Preserve more than minutes can.
Model
Photo or video of the physical model.
Meaning
The builder's own explanation has highest authority.
Context
The question or scenario the model answered.
Relation
What affects what — and where is the conflict?
Decision
What did the group choose, and which trade-off did it accept?
Memory
What happened after 30/90 days, and what did the organisation learn?
The method makes thinking physical. The system makes it usable.
SEE THE GAME
Context, assumptions and problem framing.
PLAY THE GAME
Models, dialogue, scenarios and //PULSE.
CHANGE THE GAME
Sensemaking, decisions and experiments.
OWN THE GAME
Owners, Strategy Memory and momentum.
Every claim should be read at its own evidence level. AI interpretations are suggestions; participant statements and facilitator decisions remain distinct.
LEGO, SERIOUS PLAY, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorise or endorse Strategy in Play. Strategy in Play is an independent facilitation practice and platform.
People create the meaning.
Are you ready to preserve it?
Tell us which decision, change or AI challenge you need to make concrete. We will return with a recommendation for the right workshop format.