A leadership team can agree on every sentence and still work in three directions.
Henrik Stender · May 2026
Strategic wording is often written so everyone can say yes. That's why it gets approved — and why it doesn't work.
Test it: ask each leader to write three things the organisation should stop doing. Compare the lists. Alignment is the gap between them.
It fails in the thousands of decisions that follow — the ones no strategy could anticipate.
LæsPhysical methods — including LEGO® SERIOUS PLAY® — are not play. They are a way to get everyone talking before the loudest voices set the frame.
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